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Workflow break check · your result

Where your deal-closed-to-billing hand-off typically breaks

These are the places setups like yours usually fail; they are not findings about your systems, since nothing here looked at them. Each one comes with a way to check it yourself. Navceed is being built to run checks of these six kinds; today it runs them on an example company, and you can connect your own tools; changing anything in them is coming next.

HandoverA won deal leaves the CRM1 check first
CustomerCustomer record and signed contract1 check first1 more
SubscriptionWhat billing sets upNot flagged
InvoiceThe first invoice goes out1 check first
PaymentPayment and status back to the CRMNot flagged
ChangesUpsells, cuts and renewalsNot flagged

1. The first invoice is created but never sent

Check firstInvoiceRun by finance or sales opsabout 10 min

Shown because you answered “It depends on the kind of deal, and nobody tracks the unsent ones”; “Someone notices and tells us”.

How to check, and why it happens
How to check. List invoices still in draft or "not sent" status that are more than 2 days old. Leave out invoices held on purpose (waiting for a purchase order or a review) and subscriptions whose start date is in the future. Then compare the number of deals won last month with the number of first invoices issued.

The subscription or order exists, but its first invoice sits as a draft that nobody finalises or sends. The customer is not asked to pay, and the date money is expected drifts.

Why it happens. In some tools the first invoice is created as a draft on purpose, so it can be edited, and it needs a setting or a person to send it. Other tools default differently.

Usually fixed by: Finance operations.
Kind of break, one of six: Freshness: is the step still running, and on time? Arrival: did it show up in the next tool in time?
Sources: Vendor documentation · Vendor documentation

2. A won deal never becomes a customer in billing

Check firstHandoverRun by finance or sales opsabout 20 min

Shown because you answered “Someone notices and tells us”; “Automatically, and nobody checks”.

How to check, and why it happens
How to check. List the deals marked won in the last 60 days. Match each to a customer, subscription or order in billing, by customer ID if you store one, otherwise by company name. List the unmatched ones. Leave out test deals, deals won in the last 3 working days, and deals not billed through this tool (free pilots, renewals under an existing contract). For each unmatched deal, note what is missing: products, contact or company.

A deal is marked won, but no customer or subscription appears in your billing tool, or it appears days later. The deal looks finished on the sales side, so nobody asks.

Why it happens. The hand-off needs a trigger (a button, a stage change, a complete record). In some tools a deal missing a product line, a contact or a company is not sent, or waits until someone presses the button.

Usually fixed by: Sales operations (when a deal may be marked won, and what must be filled in), with finance operations.
Kind of break, one of six: Arrival: did it show up in the next tool in time?
Sources: Integration vendor guide · Integration vendor guide

3. The first invoice is held up because the customer's address is too thin

Check firstCustomerRun by finance or sales opsabout 15 min

Shown because you answered “Someone notices and tells us”; “It depends on the kind of deal, and nobody tracks the unsent ones”.

How to check, and why it happens
How to check. List the billing customers created in the last 60 days and keep the export inside your finance team's approved place. Count those with a blank or partial address (no country, no postal code) and those with no tax ID where you normally expect one. Then list first invoices still not issued. Leave out test customers and places where whoever is responsible for tax has said no address is needed. This check only finds gaps: whether the tax charged is right is a question for whoever is responsible for tax.

The deal carries a company name and an email but not a full billing address or tax details. The first invoice cannot be finalised, or goes out without tax, until someone fills the gap.

Why it happens. Sales tools often hold only what the rep needed to close; in some billing tools an incomplete address stops the invoice, and a missing tax registration gives no error, so a zero-tax invoice is not proof the setup is right.

Usually fixed by: Finance operations, with sales operations (which fields are required on the deal).
Kind of break, one of six: Field landed: did each field arrive with a value, in the right place? Arrival: did it show up in the next tool in time?
Sources: Vendor documentation

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4. One customer becomes two (or more) customers in billing

Worth a quick lookCustomerRun by finance or sales opsabout 15 min

Shown because you answered “Automatically, and nobody checks”.

How to check, and why it happens
How to check. Export the billing customers and keep the file inside your finance team's approved place; delete it afterwards. Sort by lowercase email, then by company name, and list the pairs. For each pair, check whether both records have subscriptions or invoices. Leave out customers meant to be separate (subsidiaries invoiced separately, test customers). Then check whether the CRM account stores the billing customer's ID: if not, the next hand-off cannot find the old record.

The same customer has two records in your billing tool, each with its own payment method, subscriptions and invoices. Payments, credits and renewals are split between them, and the CRM points at only one.

Why it happens. The hand-off creates a new billing customer each time it runs (a retry after a timeout, a second deal, a checkout link) instead of first looking for an existing one by a stored ID. In some tools two customers cannot be merged afterwards.

Usually fixed by: Finance operations, with whoever maintains the connection.
Kind of break, one of six: Condition: does a rule that should always hold, hold?
Sources: Vendor documentation · Vendor documentation

The common questions follow six kinds of check: Arrival (did it show up in the next tool in time?), Return path (does what the next tool did get back to the first?), Count (do the numbers at each end agree?), Freshness (is the step still running, and on time?), Field landed (did each field arrive with a value, in the right place?), Condition (does a rule that should always hold, hold?).

Checking by hand does not last

Everything above is a one-off look. The breaks that cost you are the ones that start next Tuesday, when someone changes a field.

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