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Workflow break check · your result

Where your deal-closed-to-billing hand-off typically breaks

These are the places setups like yours usually fail; they are not findings about your systems, since nothing here looked at them. Each one comes with a way to check it yourself. Navceed is being built to run checks of these six kinds; today it runs them on an example company, and connecting your own tools is coming next.

HandoverA won deal leaves the CRM
2 check first
CustomerCustomer record and signed contract
1 check first
2 more
SubscriptionWhat billing sets up
2 check first
1 more
InvoiceThe first invoice goes out
1 check first
2 more
PaymentPayment and status back to the CRM
3 also check
ChangesUpsells, cuts and renewals
2 also check

1. The deal amount is not the total billing is set up to charge

Check firstHandoverRun by finance or sales opsabout 30 min

Shown because you answered “Only when a customer queries an invoice”; “Nobody owns it”.

How to check, and why it happens
How to check. Take the deals won last month. For each, add up the product lines after discount (quantity x price) and compare with the deal amount and with the first invoice before tax. Compare like with like: annual with annual, or total with total for multi-year deals. Leave out tax, currency conversion done for reporting, and one-off credits. Count the pairs that differ by more than rounding (our rule of thumb: more than one currency unit) and group them by cause: discount, fee, typed amount.

The amount on the deal differs from the total of the products, quantities and discounts that billing builds the subscription from. Sales reports show one number, invoices another.

Why it happens. A deal amount can be typed by hand or worked out in different ways (before or after discount, with or without fees and tax), while billing builds from the product lines (our reading).

Usually fixed by: Sales operations (deal amount rules), with finance operations.
Kind of break, one of six: Count: do the numbers at each end agree? Field landed: did each field arrive with a value, in the right place?
Sources: Vendor documentation

2. The first invoice is created but never sent

Check firstInvoiceRun by finance or sales opsabout 10 min

Shown because you answered “It depends on the kind of deal, and nobody tracks the unsent ones”; “Someone notices and tells us”.

How to check, and why it happens
How to check. List invoices still in draft or "not sent" status that are more than 2 days old. Leave out invoices held on purpose (waiting for a purchase order or a review) and subscriptions whose start date is in the future. Then compare the number of deals won last month with the number of first invoices issued.

The subscription or order exists, but its first invoice sits as a draft that nobody finalises or sends. The customer is not asked to pay, and the date money is expected drifts.

Why it happens. In some tools the first invoice is created as a draft on purpose, so it can be edited, and it needs a setting or a person to send it. Other tools default differently.

Usually fixed by: Finance operations.
Kind of break, one of six: Freshness: is the step still running, and on time? Arrival: did it show up in the next tool in time?
Sources: Vendor documentation · Vendor documentation

3. A won deal never becomes a customer in billing

Check firstHandoverRun by finance or sales opsabout 20 min

Shown because you answered “Someone notices and tells us”; “Automatically, and nobody checks”.

How to check, and why it happens
How to check. List the deals marked won in the last 60 days. Match each to a customer, subscription or order in billing, by customer ID if you store one, otherwise by company name. List the unmatched ones. Leave out test deals, deals won in the last 3 working days, and deals not billed through this tool (free pilots, renewals under an existing contract). For each unmatched deal, note what is missing: products, contact or company.

A deal is marked won, but no customer or subscription appears in your billing tool, or it appears days later. The deal looks finished on the sales side, so nobody asks.

Why it happens. The hand-off needs a trigger (a button, a stage change, a complete record). In some tools a deal missing a product line, a contact or a company is not sent, or waits until someone presses the button.

Usually fixed by: Sales operations (when a deal may be marked won, and what must be filled in), with finance operations.
Kind of break, one of six: Arrival: did it show up in the next tool in time?
Sources: Integration vendor guide · Integration vendor guide

4. The signed contract says one thing, the deal and billing say another

Check firstCustomerRun by finance or sales opsabout 30 min

Shown because you answered “Only when a customer queries an invoice”; “Someone would spot it in a report”.

How to check, and why it happens
How to check. Take the 10 most recently signed deals. For each, read amount, start and end dates and products from the signed document, then compare with the deal and with the subscription. Count the deals where any of the three differ. Leave out deals with a later signed amendment (use the amendment as the reference), usage or overage charges that are not in the contract, tax, and ramped multi-year pricing unless you compare year by year.

After signature, the price, quantity or term is changed in the CRM or in billing (a discount agreed by email, extra seats), but the signed document is not updated, or the reverse. Three records now disagree, and it surfaces at the first invoice or the renewal.

Why it happens. In some tools a fully signed document is locked, so later changes are made somewhere else, and nothing links the change back to the document (our reading).

Usually fixed by: Finance operations (billing side), with sales operations; the document itself belongs to whoever manages contracts.
Kind of break, one of six: Field landed: did each field arrive with a value, in the right place? Condition: does a rule that should always hold, hold?
Sources: Vendor documentation

5. Billing charges for a different product or price than the deal says

Check firstSubscriptionRun by finance or sales opsabout 30 min

Shown because you answered “Nobody owns it”; “Someone would spot it in a report”.

How to check, and why it happens
How to check. List the products on deals won in the last 90 days. For each, find the matching item in billing and count: no match, placeholder item, retired price. Then list active subscriptions that sit on a retired or archived price. Those are normal for customers you meant to keep on an old price (leave them out), but every other one is a candidate for the wrong rate at renewal.

The product on the deal has no matching item in billing, or matches an old one. The hand-off stops, makes a generic placeholder item, or uses a retired price. A customer can be billed for the wrong thing, or at an old rate, for a long time.

Why it happens. The two product lists are kept by different people, in some tools a price cannot be edited once created (a new one is added), and the link between the lists is a name or code that drifts.

Usually fixed by: Finance operations (billing catalogue), with sales operations (CRM product list).
Kind of break, one of six: Field landed: did each field arrive with a value, in the right place? Condition: does a rule that should always hold, hold?
Sources: Integration vendor guide · Vendor documentation · Vendor documentation

6. The subscription starts on a different date than the contract

Check firstSubscriptionRun by finance or sales opsabout 15 min

Shown because you answered “Only when a customer queries an invoice”; “Someone would spot it in a report”.

How to check, and why it happens
How to check. Take the last 20 first invoices. Compare the service period printed on each with the contract's start and end. Flag those whose first period is shorter or longer than one full billing period, or begins before the contract start. Leave out deliberate alignment of billing days, trials, agreed free months and prepaid first periods.

The subscription starts on the close date, the signature date or the first billing day, not on the contract's start date. The first invoice then has a part-period charge, a charge for past time, or nothing at all, and the customer queries it.

Why it happens. Close date, contract start and billing start are three different dates, and in some tools a part-period first charge is worked out when the start and the billing day do not line up.

Usually fixed by: Finance operations, with sales operations (which date goes on the deal).
Kind of break, one of six: Field landed: did each field arrive with a value, in the right place?
Sources: Vendor documentation

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7. One customer becomes two (or more) customers in billing

Check firstCustomerRun by finance or sales opsabout 15 min

Shown because you answered “Automatically, and nobody checks”; “Yes, someone checks it now and then”.

How to check, and why it happens
How to check. Export the billing customers and keep the file inside your finance team's approved place; delete it afterwards. Sort by lowercase email, then by company name, and list the pairs. For each pair, check whether both records have subscriptions or invoices. Leave out customers meant to be separate (subsidiaries invoiced separately, test customers). Then check whether the CRM account stores the billing customer's ID: if not, the next hand-off cannot find the old record.

The same customer has two records in your billing tool, each with its own payment method, subscriptions and invoices. Payments, credits and renewals are split between them, and the CRM points at only one.

Why it happens. The hand-off creates a new billing customer each time it runs (a retry after a timeout, a second deal, a checkout link) instead of first looking for an existing one by a stored ID. In some tools two customers cannot be merged afterwards.

Usually fixed by: Finance operations, with whoever maintains the connection.
Kind of break, one of six: Condition: does a rule that should always hold, hold?
Sources: Vendor documentation · Vendor documentation

8. The first invoice is held up because the customer's address is too thin

Check firstCustomerRun by finance or sales opsabout 15 min

Shown because you answered “Someone notices and tells us”; “It depends on the kind of deal, and nobody tracks the unsent ones”.

How to check, and why it happens
How to check. List the billing customers created in the last 60 days and keep the export inside your finance team's approved place. Count those with a blank or partial address (no country, no postal code) and those with no tax ID where you normally expect one. Then list first invoices still not issued. Leave out test customers and places where whoever is responsible for tax has said no address is needed. This check only finds gaps: whether the tax charged is right is a question for whoever is responsible for tax.

The deal carries a company name and an email but not a full billing address or tax details. The first invoice cannot be finalised, or goes out without tax, until someone fills the gap.

Why it happens. Sales tools often hold only what the rep needed to close; in some billing tools an incomplete address stops the invoice, and a missing tax registration gives no error, so a zero-tax invoice is not proof the setup is right.

Usually fixed by: Finance operations, with sales operations (which fields are required on the deal).
Kind of break, one of six: Field landed: did each field arrive with a value, in the right place? Arrival: did it show up in the next tool in time?
Sources: Vendor documentation

9. A fixed-term deal becomes a subscription with no end, or the wrong end

Check firstSubscriptionRun by finance or sales opsabout 20 min

Shown because you answered “Only when a customer queries an invoice”; “Someone would spot it in a report”.

How to check, and why it happens
How to check. Take active subscriptions that started 11 to 37 months ago. Compare each one's end or renewal date with the contract's end date. List the subscriptions with no end date and those whose date differs. Leave out plans that are monthly or evergreen by contract, pilots, and customers with an agreed extension.

The contract runs 12 months, but billing holds a subscription with no end date, so it can keep going after the term, or it ends on a date that does not match the contract. The renewal conversation is never triggered, or comes at the wrong time.

Why it happens. A fixed term needs an explicit end or schedule in billing. In some tools a deal with items of different term lengths cannot become one subscription, and a schedule that finishes leaves the subscription in place.

Usually fixed by: Finance operations, with sales operations (the term field on the deal).
Kind of break, one of six: Field landed: did each field arrive with a value, in the right place? Condition: does a rule that should always hold, hold?
Sources: Vendor documentation · Integration vendor guide

10. The invoice total is slightly off the deal, or in another currency

Check firstInvoiceRun by finance or sales opsabout 20 min

Shown because you answered “Someone would spot it in a report”; “Only when a customer queries an invoice”.

How to check, and why it happens
How to check. Take 20 recent invoices, including every currency you bill in. Recompute each pre-tax total (lines x price, minus discount) and compare with the deal. Sort the differences into rounding (under one smallest unit) and larger. For foreign-currency customers, confirm the invoice currency equals the contract currency. Leave out tax, part-period charges, credits and conversions made for reporting. An amount out by exactly 100 times (or one hundredth) is worth raising at once with whoever owns billing.

The invoice total differs from the deal or contract by a few cents, or by a whole unit in a currency without cents. Occasionally the invoice is in a different currency than the contract, or an amount is out by a factor of 100. Small gaps eat time and the big one is easy to miss among them.

Why it happens. Tools round at different points (per line, per invoice, tax on its own), currencies have different smallest units, and in some tools one price can exist in several currencies with a default used when none is passed.

Usually fixed by: Finance operations.
Kind of break, one of six: Count: do the numbers at each end agree? Field landed: did each field arrive with a value, in the right place?
Sources: Vendor documentation · Vendor documentation

11. The CRM shows "past due" after the customer has paid

Check firstPaymentRun by your billing adminabout 20 min

Shown because you answered “Someone would tell us”; “I'm not sure, to: How does a failed payment or a cancellation reach the person who owns the customer?”.

How to check, and why it happens
How to check. List the customers marked past due or cancelled in the CRM and look up each in billing. Leave out changes made in the last 24 hours. Count the disagreements. For each, compare the update times: a CRM time earlier than the billing change means a message was missed or applied out of order.

The status in the CRM is behind because messages from billing arrived in a different order, arrived twice, or were missed during an outage. Reps chase customers who have paid, or relax about customers who have cancelled.

Why it happens. In some tools, status messages can arrive out of order or more than once, and delivery is retried only for a limited time. A receiver that applies each message as it arrives ends up with an old status.

Usually fixed by: Whoever runs the connection (CRM admin or an engineer), with sales operations.
Kind of break, one of six: Return path: does what the next tool did get back to the first? Freshness: is the step still running, and on time?
Sources: Vendor documentation

12. A mid-term upgrade or cut bills an amount nobody quoted

Check firstChangesRun by finance or sales opsabout 20 min

Shown because you answered “Directly in billing; the CRM is updated later, if at all”; “Someone would spot it in a report”.

How to check, and why it happens
How to check. Take the last 10 mid-term changes. For each, compare the invoice amount with what the rep quoted or the amendment states. Leave out changes made at renewal and price rises handled by an amendment with explicit amounts. Look for a credit not applied, an extra charge not yet invoiced, and a different billing day afterwards.

A customer adds seats or changes plan part-way through a term. Billing works out a part-period credit and charge that no one quoted; the credit may sit as a balance, and the extra charge may wait for the next invoice. The CRM shows the new full amount while finance sees an odd invoice.

Why it happens. In some tools partial periods are calculated by the tool's own rules (for example to the second), whereas the deal records only the new annual number. Rules differ between tools.

Usually fixed by: Finance operations, with sales operations (how mid-term quotes are produced).
Kind of break, one of six: Count: do the numbers at each end agree? Field landed: did each field arrive with a value, in the right place?
Sources: Vendor documentation

13. An upsell, cut or cancellation is recorded in only one system

Check firstChangesRun by finance or sales opsabout 30 min

Shown because you answered “Directly in billing; the CRM is updated later, if at all”; “Monthly, quarterly or at close”.

How to check, and why it happens
How to check. List the deals changed in the last 90 days in the CRM (amount, quantity, or marked lost). Compare each with the subscription's current amount, quantity and status. Leave out changes that take effect in the future and amendments still awaiting signature. Then list the subscriptions with scheduled future changes and check each against the contract.

A change is recorded in the CRM but not in billing, or the reverse, or a change made directly in billing is later undone by a step scheduled at signing. The customer is billed the old amount, or the CRM counts revenue that no longer exists.

Why it happens. Changes travel only when someone re-sends the deal or uses the intended path, and in some tools direct edits can be overwritten by what was scheduled earlier.

Usually fixed by: Sales operations (change process), with finance operations.
Kind of break, one of six: Return path: does what the next tool did get back to the first? Count: do the numbers at each end agree?
Sources: Integration vendor guide · Vendor documentation

14. Payment and subscription status never get back to the CRM

Check firstPaymentRun by finance or sales opsabout 15 min

Shown because you answered “I'm not sure, to: How does a failed payment or a cancellation reach the person who owns the customer?”; “Directly in billing; the CRM is updated later, if at all”.

How to check, and why it happens
How to check. Choose five customers: one paid, one past due, one cancelled, one upgraded this quarter and one new this week. For each, compare status, dates and amount in billing and in the CRM. Leave out customers deliberately not in the CRM (for example self-serve). Note the "last updated" time on the CRM fields: a field that has never changed is a sign the return path does not run.

The way back is missing or partial: the first payment is shown but a cancellation is not, or nothing at all. The account stays "closed won" forever, and the CRM cannot show who is active, past due or cancelled.

Why it happens. The return path is a separate setup with its own settings. In some tools the status is only set when the connection is configured for it, and a status built on one payment event misses invoices paid another way (a trial, a credit, a payment recorded outside the tool).

Usually fixed by: CRM admin or sales operations, with finance operations.
Kind of break, one of six: Return path: does what the next tool did get back to the first?
Sources: Vendor documentation · Vendor documentation

The common questions follow six kinds of check: Arrival (did it show up in the next tool in time?), Return path (does what the next tool did get back to the first?), Count (do the numbers at each end agree?), Freshness (is the step still running, and on time?), Field landed (did each field arrive with a value, in the right place?), Condition (does a rule that should always hold, hold?).

Checking by hand does not last

Everything above is a one-off look. The breaks that cost you are the ones that start next Tuesday, when someone changes a field.

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